It’s time to connect the dots between journeys, stores and operations

Retail is detail.

Success in retail requires keeping a close eye on endless aspects of the shopping process. Store location, assortment, signage, shelf space, restocking, restroom cleanliness, fast food menus and customer support, just to name a few.

Behind the scenes, making it all happen can be quite a challenge. Traditional ways of managing retail stores and processes won’t work anymore. What is needed is an integrated approach where journeys, stores and business operations are managed together as a whole—and where changing one part of the equation will immediately (and positively) impact the other two parts.

Connected journeys

Consumers expect smooth, personalized shopping journeys that seamlessly bridge online and offline channels, and that continue uninterrupted over time. To offer frictionless shopping experiences, people, processes and systems need to be connected in order to exchange the right data at the right time via the right channel.

Flexible stores

The store is a critical asset in many omnichannel journeys. With the blending of channels, it often plays various roles at the same time, be it fulfillment hub, personal experience center or traditional shopping venue.

Efficient operations

Consumers value choice in high-quality products and convenient shopping trips, but above all they appreciate low prices and high discounts. That’s why retailers must continuously improve their store processes to stay cost-competitive.

Shift your thinking to prepare for the future

A paradigm shift is needed. Your software platform should enable you to orchestrate consumer journeys straight from the cloud, and easily integrate with your existing c-store ecosystem of hardware and software applications.

We designed Vynamic® Retail Platform to help you connect journeys easily, scale stores flexibly and operate your business efficiently. Think it’s too good to be true? We gathered retail experts to share their thoughts on cloud retailing, and their insights were illuminating. Hear what they had to say here.