BP extends Kalibrate strategic location package

Kalibrate Technologies received a huge boost after BP decided to extend its business relationship with the software company by continuing to use the Strategic Location Solutions package.

The strategic location package helps forecourt retailer BP find the most profitable sites for its next generation of gas stations by calculating the revenues of building, buying or refurbishing a site.

“Kalibrate's engagements with BP always focus on tough questions that must be answered on aggressive timescales,” said Chief Executive Bob Stein.

This is the last of a series of major deals Kalibrate has achieved during the past months. In August, it signed a deal with British supermarket giant Morrisons to carry out their in-store pricing.

Kalibrate’s software provides the optimal price based on location, competitor prices, time of day or week, and any number of other considerations, such as local regulations.