USA: GreenPrint partners with GasBuddy for fuel emissions fuel program

GreenPrint and GasBuddy have partnered to change the consumer value equation of gasoline and allow GreenPrint to reach customers at a final stage of the gas buying process.

Now, when consumers scroll through the GasBuddy app, they’ll notice a green leaf next to each store participating in one of GreenPrint’s reduced emissions fuel programs. The leaf links to a customized website to explain the value add that comes with each program.

GreenPrint provides reduced emissions fuel programs that enable refiners, wholesalers, and fuel retailers, to increase consumer goodwill, sales, and profitability while supporting their communities and environment. For example, ALON 7-Eleven stores in Albuquerque, New Mexico and soon Lubbock, Texas offer GreenPrint’s Strive – Reduced Emissions Fuel Program.

“GreenPrint goes beyond price with their innovative, value-driven, and environmentally impactful programs that so clearly align with our goals. We’re happy to work with GreenPrint, and their clients such as ALON and Ricker’s who are leading the charge and building consumer awareness,” says Mike Schneider, Chief Marketing Officer at GasBuddy.

With these programs, GreenPrint calculates consumers’ carbon emissions on each gallon of fuel and invests in projects, including planting trees in the local community, to reduce those emissions in the atmosphere. As GasBuddy is the leading provider of retail fuel, pricing, and location information for consumers, with over 56 million downloads, the two companies goals align cohesively, says the company.

“We’re thrilled to partner with such a significant influencer and thought leader in the industry. Our goal is to drive loyalty to our retail clients and get customers to think a little differently when they fill up their tanks,” said Pete Davis, Founder and CEO of GreenPrint. “GasBuddy is an ideal partner to help us spread the word and deliver the right message, to the right consumer, at the right time”.