Shell Malaysia to open dozens of new stations to keep market lead

Shell Malaysia Trading Sdn Bhd plans to open more than 20 new petrol stations to maintain its leadership in the retail fuel market in the country.

About a third of these stations, according to theedgemarkets.com quoting Shell managing director Datuk Azman Ismail, have already been opened.

Shell Malaysia is the number one fuel retailer in terms of market share and operates more than 900 stations nationwide.

Apart from quantity, the company also strives to improve the quality of its services with the launch of ‘Welcome to Shell’ campaign, a three-year transformational program which aims to make the oil company the benchmark for hospitality on Malaysian roads.