Gilbarco announces first U.S. fuel dispenser EMV “chip” transaction

Gilbarco Veeder-Root has announced the successful processing of the first U.S. EMV “chip” transaction at a fuel dispenser, utilizing Gilbarco’s Passport Point-of-Sale and Encore fuel dispensers on the First Data network.

After the EMV adaption for U.S. fuel retailers was delayed, Gilbarco has celebrated the first EMV chip transaction at a fuel dispenser at a U.S. forecourt, according to the company.

Gilbarco expects forecourt EMV payments to quickly begin turning on across the country at the large installed base of FlexPay CRINDS as the software is released for payment networks throughout the year, and as fraud migrates to less secure payment points and security-conscious customers migrate to those sites with enhanced security.

“Our customers are looking to enable EMV at the dispenser as soon as possible, to provide the security their customers expect of them, and to get the most of the forecourt EMV hardware investments they’ve already made,” said Mark Williams, Vice President of Marketing, Gilbarco Veeder-Root.

Many fuel retailers have made the necessary installations to be EMV ready but still haven´t started requiring customers to use that form of payment, as many still prefer to use swipe cards and credit card companies have extended the adaption process.