BP, Aral launch co-branded fuel card for Europe

Fuel retailers Aral and BP are launching a joint fuel card that can benefit 200,000 drivers in Europe.

Drivers will now be able to use one con-branded fuel card at BP and Aral gas stations. The card is aimed at customers that fuel up in different countries due to their business, according to a company release.

The new card, which features the logo of both companies, is part or a redesign that also includes websites and points of sale, aimed at reminding customers of either company that they can refuel at both BP and Aral, part of the BP Group since 2002.

“Managers of international fleets told us that being able to manage their vehicles remotely and reducing costs were their key priorities when choosing a fuel card,” said Koeno Siemons, European card marketing and operations manager at BP.

Holders of the new joint card, as well as those with an Aral card, will have access to the Routex network with over 17,000 petrol stations in 29 countries across Europe.

Fuel retailers Aral and BP are launching a joint fuel card that can benefit 200,000 drivers in Europe.