Customer “experience” is critical to develop brands: CBX brand agency

Joseph Bona, president of Branded Environments for brand agency and retail design consultancy CBX, gave in a March 6 column for Oil & Gas Monitor online some advice which he said would work better to create brands than other much more common approaches like offering cheaper fuel.

“The idea is to make sure all aspects of the experience—from seeing a sign on the interstate, to pulling up to the pump, to walking out of the store with a steaming cup of java in your hand—will deepen your connection to the brand,” Bona wrote.