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FindAdBlue Fuel Retailers Seminar in Melsbroek

Melsbroek, Belgium

Last update: and Integer Research are delighted to confirm to host a one-day Fuel Retailers Seminar on 27th June 2018 at Brabantse Golf Club, Steenwagenstraat 11, 1820 Melsbroek.

Building on the success of last year’s London Fuel Retailer Seminar, we are planning to run four seminars this year, which will take place in Italy, France, Spain and Benelux.

There is an upcoming opportunity for fuel retailers across Europe to capitalise on a growing demand for AdBlue®.

The first comprehensive roll out of SCR equipped passenger cars and light-duty vehicles arrived on the market over the last two years. We estimate that every year for the next decade, at least three million new passenger car and light-duty vehicle drivers in Europe will become AdBlue® customers.

This presents a huge opportunity for fuel retailers. The market will be largely serviced by the retail sector, and in certain scenarios it could account for sales of over a billion litres of AdBlue® in Europe alone by 2022.

The Brussels seminar will feature an AdBlue Filling Demonstration, supported by ACEA. The latest in AdBlue Filling systems and refilling hardware will be showcased using SCR-equipped passenger car models, which will be a good chance for attendees to see everything they have discussed in action. Last year, cars for the demonstration were provided by Adam Opel, BMW, Jaguar Landrover, Mercedes-Benz, Porsche and Volkswagen/Audi.

Seminar Programme 

10.00-10.30am: Welcome coffee break 

10.30-12.00pm: Presentations 

  • Fabricio Cardoso- Integer: Introduction, AdBlue for passenger cars and light duty vehicles, what and how big is the opportunity? FindAdBlue website, objectives for the website, and developments in the pump network
  • Geert Blommaert- Business Manager, Yara Belgium and Luxemburg: AdBlue supply options for passenger cars and light duty vehicles

12.00-1.00pm – Lunch 

1.00 – 2.00pm – Presentations 

  • Julian Herwig- VW: Why SCR and AdBlue for passenger cars and light duty vehicles, and why now?
  • Storage Partners: AdBlue refilling options for passenger cars and light duty vehicles
  • Integer: Closing remarks

2.00pm – Day ends/ start of filling demonstration 

Speakers will present in English.


Brabantse Golf Club
Steenwagenstraat 11

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