Shell unveils its most advanced fuel ever at U.S. forecourts

Shell V-Power NiTRO+ now provides four levels of defense against gunk, wear, corrosion and friction to help engines.

Shell announced that a new and improved formulation of its premium gasoline, Shell V-Power NiTRO+, was launched last week from coast-to-coast.

This new formulation is engineered with four levels of defense against gunk, wear, corrosion and now friction. It's the brand's best, most advanced fuel ever and the result of more than a century of Shell fuels innovation.

To celebrate the new fuel formulation, Shell is also rolling out a bold new national campaign called "Fuel for Thought" to challenge consumers to "unthink what they think they think" about premium fuels.

“We know this is especially important since research shows people are keeping their cars longer than ever, paired with the fact that a larger number of new cars sold are premium recommended or required," said Dan Little, General Manager, North America Marketing, Shell Oil Products US.

The new fuel will be available at approximately 13,000 Shell-branded stations across the U.S.