USA: 7-Eleven to deliver to public pick-up locations

The update allows customers to order the delivery service to public locations that may not have traditional addresses.

7‑Eleven customers who use the 7NOW delivery smartphone app to order products now have more freedom to stay in the moment. With the latest app update, the world’s largest convenience retailer has setup thousands of locations, called 7NOW Pins, that enable customers to receive delivery where it’s convenient for them.

This proprietary technology allows customers to order the delivery service to parks, beaches, sports fields, entertainment venues and other public locations that may not have traditional addresses.

“Our mission is to redefine convenience by becoming a customer obsessed, digitally enabled company,” said Gurmeet Singh, 7‑Eleven chief digital, information and marketing officer. “7NOW Pins makes convenience more convenient, by keeping customers in the moment, whether at a game, in the park or enjoying the sun on the beach.”

To order delivery to a 7NOW Pin, shoppers simply open the app, which will auto locate their current location or show the nearest 7NOW Pin on the app’s interactive map. Each 7NOW Pin corresponds to a public place or space where they can receive the delivery. A courier will pick up the order from the nearest participating store and deliver it to the selected 7NOW Pin location or specified address in 30 minutes or less on most occasions. Real-time tracking lets customers know when to expect their 7NOW app orders.

7‑Eleven introduced delivery in late 2017 when it began testing the app-based service at select stores in Dallas. Today, 7NOW is available in 27 major metropolitan areas, with more than 200 cities and serving more than 23 million households.