Parkland teams up with Amazon Web Services for digital transformation

Fuel and c-store retailer intends to tap into expertise in machine learning and analytics to improve its logistics and enhance customer-centric opportunities.

Parkland Corporation will be collaborating with Amazon Web Services (AWS) to strengthen its customer value proposition and loyalty initiatives, as well as to accelerate its digital transformation.

With AWS as its strategic digital provider, Parkland intends to tap into leading expertise in machine learning and analytics to improve its logistics and enhance customer-centric opportunities that support organic growth.

“Digital services are changing constantly and teaming up with AWS helps us channel those developments to elevate our customer focus and enhance our core competencies of retailing, customer loyalty, pricing, supply and distribution,” said Ian White, Senior Vice President Strategic Marketing and Innovation at Parkland.

Parkland is an independent supplier and marketer of fuel and petroleum products and a leading convenience store operator. Parkland services customers across Canada, the United States, the Caribbean region and the Americas.