Total rebrands as TotalEnergies to reflect green transition
In tandem with this name change, TotalEnergies is adopting a new visual identity.
Oil and gas company Total is rebranding the company’s name to TotalEnergies to reflect its strategic transformation into a broad energy company. In tandem with this name change, TotalEnergies is adopting a new visual identity.
The resolution to change the company’s name was almost unanimously approved by TotalEnergies’ shareholders at the ordinary and extraordinary shareholders’ meeting held last week.
“Energy is life. We all need it and it’s a source of progress. So today, to contribute to the sustainable development of the planet facing the climate challenge, we are moving forward, together, towards new energies. Energy is reinventing itself, and this energy journey is ours. Our ambition is to be a world-class player in the energy transition. That is why Total is transforming and becoming TotalEnergies,” declared Patrick Pouyanné, Chairman and Chief Executive Officer of TotalEnergies.
Active in more than 130 countries, TotalEnergies is a global broad energy company that produces and markets oil and biofuels, natural gas and green gases, renewables and electricity.
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I love the new mark as it actually potrays that transition with the use of free form gradient comrising of energetic red and orange but above all the inclusion of blue, green and yellow to depict electric, solar and wind energies. I love the simplicity and memorability of the new logo.