USA: Clean Energy unveils new visual identity to signify its carbon-neutral role

All new brand elements “denote a circular economy, where organic waste is turned into sustainable fuel,” says the leading provider of renewable natural gas.

Clean Energy Fuels Corp., USA’s largest provider of renewable natural gas (RNG), introduced a new company logo at its annual shareholders meeting. The update represents "a cornerstone of an entirely new brand identity” that aligns with the company’s “growing commitment to expand its renewable fuel solution”, according to a press release.

Clean Energy plans include investing in the development of RNG from dairies and other agricultural facilities both independently and with partners TotalEnergies and bp, says the release.

“The logo, color scheme, messaging, website and other brand elements that we introduced today denote a circular economy, where organic waste is turned into sustainable fuel, and embodies the role Clean Energy plays in helping our planet,” said Andrew J. Littlefair, Clean Energy president and CEO.

Currently, RNG represents 70 percent of the fuel sold at Clean Energy’s nationwide network of stations, and the company is on a track to provide the fuel at all its stations by 2025, meeting one of its own sustainability goals.

Clean Energy Fuels Corp. operate a large network of fueling stations across the U.S. and Canada.