Gulf unveils new consumer brand platform 'It All Starts Here'

Boston-based brand announces plans to make a splash in the market with new messaging this summer.

Fuel brand Gulf has unveiled a new brand platform 'It All Starts Here'. The platform reinforces Gulf's dedication to evolving with the ever-changing demands of today's consumer.

With the new brand platform, Gulf is modernizing elements of its brand iconography, including an update to the famous Gulf disc, a refreshed font and the introduction of new vibrant colours.

"We continue to make significant improvements to our brand offering, ensuring an all-encompassing experience and new ways to keep our customers moving well beyond the pump," said Chief Marketing Officer of Gulf, Sue Hayden. "This platform focuses on owning a new value, one of being a locally-connected brand that understands how to make the travel experience reliably easy."

The campaign will feature 30- and 15-second commercial spots airing on connected television throughout the summer driving season. The spots focus on the everyday lives Gulf fuels and demonstrates that opportunities are endless if they begin with a great start.

Gulf is a Massachusetts-based company fueling consumers through approximately 1,400 Gulf branded locations across 36 states and Puerto Rico.