Kum & Go launches new limited-edition line for Pride Month

The popular gas station brand partners with HOMOCO to create a clothing line that celebrates Pride Month.

Des Moines based convenience store chain Kum & Go has teamed up with fashion label HOMOCO to produce a new limited run line of sustainable swimwear and shirts to celebrate Pride Month.

Kum & Go and HOMOCO also partner with the Transgender Law Center, funneling a portion of the proceeds from the collaboration towards their work supporting transgender and gender nonconforming people.

HOMOCO was launched by queer designer Daniel DuGoff, and the name is a nod and cheeky reference to the gas station business his great-grandparents opened during the Depression (the Homes Oil Company, went by the moniker HOMOCO). HOMOCO’s driving philosophy is one that celebrates body positivity and size inclusivity through the lens of fun.

“Kum & Go is proud to work with HOMOCO on this special project for Pride Month,” said Kum & Go CEO Tanner Krause. “As two leaders whose great-grandparents both started convenience stores, this one felt especially on brand for us. We also love their vision that aligns so closely with our own: creating an environment that celebrates sustainability, inclusivity, and joy.”

For the second year in a row, Kum & Go will be the title sponsor of Des Moines’ Capital City Pride. Previous Kum & Go activations in support of LGBTQ+ Associates and customers have raised thousands of dollars for the Trevor Project, the Astraea Lesbian Foundation for Justice, and the Transgender Law Center’s Trans Agenda for Liberation.