Casey's and IRI expand partnership

Casey’s POS and loyalty data will be integrated in a new collaboration portal.

Casey’s and IRI are expanding their point-of-sale data sharing partnership to include frequent shopper loyalty program data from Casey’s Rewards’ over 4 million members.

Casey’s POS and loyalty data will be integrated in a new collaboration portal that will arm Casey’s merchants and supplier partners with the data and insights needed to create a differentiated product assortment where the right products are optimally placed, priced and promoted to drive traffic, revenue and profitability, according to both companies.

“IRI’s data and analytics have helped us enhance our capability to be even more relevant, engaging and convenient for our guests, and we are excited at the new market opportunities it will allow us to unlock in the future,” said Tom Brennan, chief merchandising officer of Casey’s.

“With over 2,300 convenience stores in the Midwest and South, Casey’s is continuously finding new ways to elevate the shopping experience for its guests,” said Baljit “Bal” Dail, president of IRI Global.

Based in Chicago, IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses.