India: Essar to invest in green economy and clean energy

The conglomerate has announced its #KalKeLiye campaign with plans to transition its assets to a cleaner portfolio for the coming years.

Energy and infrastructure conglomerate Essar has announced its plans to transition towards a green economy. The news came with the launch of the firm’s campaign #KalKeLiye to build a cleaner portfolio of assets. With investments in business that will transform its sector landscapes from carbon to clean energy ecosystems, the group is aiming for a complete overhaul.

”#KalKeLiye reaffirms our commitment to help bring a transformation for a better future. With optimism, hope and a resolute attitude to bring change, Essar wishes everyone a clean, green and happy 2022. If we don’t change, the climate will! With 2022 round the corner, it’s time for organisations and individuals to not just take resolutions, but also embark on a transformation,” stated Prashant Ruia, Director of Essar.

The company addressed not only the disasters caused by climate change but the transformation of society that ensued after the coronavirus pandemic as well. The initiative was launched in line with its compromise in maintaining a healthy balance of economic and environmental consciousness.

Essar’s strategy focuses on three main themes: decarbonisation, decentralisation and digitalisation, all in line with the #KalKeLiye campaign. As specified in its recent press release, the firm’s plans to fulfill its goals will include seed investments to green assets and investing in new projects that will have a significant regenerative, social and environmental impact on these sectors. It will also create platforms of new-age resources and integrators to enhance the co-creation of value both for the companies and the platforms.