Market x Flutter opens as Ireland’s first frictionless store

Developed by Compass Group and Flutter with AiFi technology, the new checkout-free store offers customers the first frictionless experience in the country.

Ireland’s first ever completely frictionless store, Market x Flutter has officially opened at Flutter Entertainment’s newly renovated global headquarters in Clonskeagh in Dublin. The store has been developed by Compass Group Ireland and uses AI-powered computer vision technology from AiFi to offer checkout services.

“Our new-look global headquarters in Dublin encapsulates Flutter’s vision for the future of work. We have made a significant investment in this modern, agile and flexible workspace, and are excited for our colleagues based here to experience all it has to offer. The frictionless store is just one example of its many unique features and is indicative of the kind of innovative work that our talented team, based here, delivers every day,” said Padraig Ó Ríordáin, Chief Legal Officer & Group Commercial Director of Flutter.

The technology allows shoppers to purchase items in-store without having to wait in line or stop to scan or pay. The store stocks fresh meals including a selection of hot and chilled dishes to-go, as well as drinks and confectionery. Customers ‘check in’ when entering and then freely wander through the store, selecting from the food offering at their leisure; no scanning and no queuing. They leave with their purchases and a receipt is delivered to their phone moments later.

“We constantly look at how to offer the most convenient service to customers and tailor food solutions to their needs. Now, customers just pop into the store and pick up what they need, whenever they need it – it’s a great flexible solution for busy workers,” added Deirdre O’Neill, Managing Director at Compass Group Ireland.

The new contactless store will open Monday to Friday, between 8.00am and 6.00pm, and will be open to the general public, as well as Flutter employees, and marketed right across the South Dublin business park.