Wawa celebrates its 2022 Hoagiefest with NFT sweepstakes

The retailer offers its clients a chance to own a digital piece of collectible artwork and special garments from July 8 to the 24th.

Wawa has announced a special sweepstake for its 2022 Hoagiefest, which includes a chance to win digital collectible artwork through NFTs (non-fungible tokens) and special clothing. Customers who access and register through the official website from July 8 until the 24th have a chance to win one of these special prizes.

The campaign involves putting iconic Hoagiefest graphics and Wawa products into the virtual world for the first time ever. There will be a total of 12 unique animated NFTs and thousands of generative NFTs inspired by past and present Hoagiefest artwork.

“Today, we are thrilled to bring a brand new way to Hoagiefest through NFTs. This entirely new digital dimension of Hoagiefest 2022 is inspired by some of our most iconic artwork over the years that customers have come to know and love. We hope these one-of-a-kind collectables give customers a chance to own their own part of Hoagiefest history,” said Todd Miller, Sr. Director of Brand Strategy and Experience for Wawa.

“Our Hoagiefest campaign has always been filled with fun visuals over the years – from our hoagie wrappers to our commercials to our Associates’ t-shirts in store,” adds Miller. Winners will receive a combination of NFT and real-world prizes as follows.

Non-fungible tokens are digital assets with unique identification codes and metadata that make each piece unique and distinguishable from each other. The company's Hoagiefest NFT collection is based on the designs and visual elements of past and present Hoagiefest commercial illustrations.