PDI focuses on “connecting convenience” with rebrand to PDI Technologies

New identity supports growing solutions that meet customer needs as complex convenience ecosystem undergoes transformation.

Supplier of technology and software to convenience stores and gas stations PDI announced it is rebranding to PDI Technologies. This update also includes a new logo and website that reflect the organization’s ongoing commitments and investments in support of industry transformation.

Founded almost 40 years ago and previously known as Professional Datasolutions, Inc., the company has grown from 1,200 associates in early 2020 to nearly 2,000 associates in August 2022. This growth stems from the company expanding its global footprint, accelerating product investments, and acquiring new solutions. PDI also owns and operates two widely recognized consumer initiatives — the Fuel Rewards program and GasBuddy — which connect more than 20 million active users to the broader convenience ecosystem.

“In recent years, we’ve made significant investments in growing our organization through innovation, client collaboration, and strategic mergers and acquisitions. The new PDI Technologies name and brand continue our legacy of decades of trusted experience, with an eye toward a broader range of solutions designed to support customers as they grow their businesses,” said Jimmy Frangis, Chief Executive Officer at PDI Technologies.

The supplier wants to help convenience retailers, petroleum wholesalers and carriers face challenges such as labor shortages, supply chain constraints, cybersecurity threats and changing consumer preferences.

PDI supports customers in more than 50 countries and provides solutions and services to over 200,000 convenience and petroleum wholesale sites.