ReFuel Forum MENA in Egypt set to welcome the Middle East’s leading fuel retail groups

ReFuel Forum MENA is delighted to welcome the Middle East’s leading Fuel Retail Groups to New Cairo in February 2023. The two days promise insightful discussions with industry leaders, peer-to-peer networking, and hyper-efficient meetings with an impressive array of sector suppliers.

The conference will be opened by its Chair Joey Liew, Vice President of Business Development at ADNOC Distribution. She will explore the potential of the forecourt and the various strategies used to increase revenue and transform the service station into a destination. This will be followed by multiple ‘ignite’ presentations showcasing the latest cutting-edge products, services, and technologies on offer.

A leading retailer in the region, OLA Energy will be hosting a site visit to their impressive ‘Swan Lake’ Service Station where Starbucks, Krispy Kreme, and Burger King all make an appearance. Led by Amgad ElHanbali, Head of Retail at OLA Energy, the tour will provide ample opportunity to experience first-hand this award-winning site and discuss strategies and share methods of best practice.

Headlining the event is Gilbarco Veeder-Root, whose expertise in fuel management and convenience retail store technologies set a high bar for the industry. Returning back as a Silver sponsor is Fuel Trans, a forward-thinking and barrier-breaking global provider of digital transformation solutions for retail and forecourt management.

Against a backdrop of over 500 one-on-ones between retailers and suppliers, this two-day conference is an unrivaled opportunity to build relationships and generate new business. Mr. Allen Yousef, Marketing & Communications Manager at Gilbarco Veeder-Root says ‘it’s the one-to-one meeting program that makes this unique event a must-attend for the leading industry players’.

For more information on our global portfolio of fuel retail networking events, get in contact with the organisers OpenRoom Events on hello@openroomevents.com.