MOYA launches ‘Super MOYA’ loyalty platform

The Polish brand unveiled its new app offering a range of discounts and promotions throughout its fuel retail network.

Anwim, owner of the MOYA fuel retail chain, launched ‘Super MOYA,’ a new app for individual customers. The platform offers a range of discounts and promotions for customers throughout its service station network in Poland.

The app features a clear interface and is aimed at individual customers and has joined the MOYA firma app for fleet customers, which has been operating for several years. The starting offer is as much as 20 cents less for each liter of fuel on the first transaction.

In addition, the loyalty program will allow the company to learn about their shopping preferences and communicate with them. Customers will be able to redeem loyalty points for purchasing fuels and items available at stations. These points can be exchanged for prizes - fuel discounts or other products from Caffe MOYA or the store.

“Our business customers have been using the MOYA firma app for several years and praise it very much, but we also have many individual customers who stop only at our stations. Some appreciate the high quality fuel, others appreciate the great coffee or fresh snacks. We wanted to reward their loyalty, and the app is a tool that makes this very easy," said Andrzej Kondys, Chief Operating Officer at MOYA and member of Anwim's board of directors.

The new MOYA app has been designed to be as clear, easy to read and intuitive to use as possible. Points can only be earned at service stations with a MOYA store and Caffe MOYA.