EG Group enables digital fueling and in-car payment in Germany

The company has partnered with ryd to deploy the service across its Esso and OMV forecourts throughout the country.

EG Group has announced its partnership with ryd in Germany, a provider of B2C ecosystem for digital fuelling solutions. This collaboration aims to bring the service and in-car payment solutions to Esso and OMV service stations across the country.

With the rapid adoption of digital payment, the partnership between both companies comes at a time of growing demand for innovative solutions to enhance the refueling experience. The firms aim to capitalize on their expertise to make the transition to the future of transportation even easier for drivers.

The digital fueling solution is set to be rolled out across EG Group’s Esso stations with plans to activate 260 OMV locations and integrate them in the ryd ecosystem in stage two. The launch for the first pilot stations is scheduled for the end of 2023 with additional sites across the EG Group estate in other markets set to follow.

"At EG Group, we are always looking for innovative solutions to enhance the refueling experience for our customers. Our partnership with ryd aligns with our commitment to innovation, and we are thrilled to bring this technology via ryd to our customers," says Heiko Thieme, Fuels Manager of EG Germany.

ryd’s digital fuelling and in-car payment technology at stations, enabling drivers to refuel their vehicles and pay directly from their cars. The partnership will not only provide drivers with more convenience, but also drive more volume into the company's network.