7-Eleven launches interactive challenge via Fortnite

Players will be able to find branded cars across a series of custom islands to unlock special maps and real-life rewards.

7-Eleven has launched an interactive challenge through Fortnite bringing together brand fans, car fanatics and gaming enthusiasts. The company invites fans to meet up virtually for a scavenger hunt across three maps of the online video game.

The brand will reveal clues through its social media channels so that players can find branded cars across a series of custom Fortnite islands to unlock a special 7-Eleven map and virtual car meet up.

Players who share their photo from the designated spot to Instagram and X will have the chance to win several prizes. These include custom gaming chairs, gamertag statues on the island, $500 in credits for use on 7NOW Delivery, and weekly fuel discounts at 7-Eleven or Speedway branded fuel locations.

"We are always keeping a pulse on our customers' passion points so we can show up for them in unexpected ways. We've embraced our customers' love for car culture by re-posting their car selfies, or 'carfies', on Instagram, curating a collection of car-inspired merch, and even designing our own set of wheels with Model 711."We're now going full send by transporting our customers' love for cars to the virtual realm for a one-of-a-kind gaming experience," said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven.

7-Eleven is based in Irving, Texas, and operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to branded stores, the company operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations.