USA: Casey's General Stores launches new brand platform

The platform “Here For Good” went live last week in print, broadcast and digital.

Casey’s General Stores, the fourth largest convenience store retailer, has developed a new brand platform to bring Casey’s brand positioning to life. With the platform “Here For Good”, Casey´s hopes to tells a story of deep commitment to the communities the company serves through its more than 2,000 stores.

“For over 50 years, Casey’s has been at the heart of the communities we serve, and we want our brand to reflect the position we hold in towns and neighborhoods, as well as in our guests’ daily lives,” said Chris Jones, Chief Marketing Officer and Senior Vice President, Casey’s General Stores.

“We look forward to working with the entire Casey’s team to help articulate and celebrate this mission in driving continued momentum and growth,” said David Selby, CEO of Schafer Condon Carter (SCC), recently named Casey´s Marketing Agency of Record (AOR).

SCC has significant experience serving clients in the retail, restaurant, food and foodservice sectors as well as working with iconic American brands.