Ireland: PDI Acquires Azpiral

The move expands consumer engagement solutions for the global convenience and petroleum market.

PDI has acquired Ireland-based Azpiral, a provider of cloud-based digital consumer engagement solutions.

Founded in 2005, Azpiral has set the standard for loyalty and marketing solutions in the EMEA market. Its portfolio includes loyalty marketing automation, rewards engine, customer profiler, business analytics, CO2 Calculator, and more, complementing existing PDI loyalty offerings while expanding the company's presence into the European market.

"After a comprehensive review of our options for international expansion and growth, we were highly impressed by the features and functionality that Azpiral has built. Together, we now can serve and lead globally, similar to how PDI has led loyalty programs for convenience and petroleum in the U.S.," stated Brandon Logsdon, President of Consumer Engagement at PDI.

Azpiral and PDI together means that these capabilities will continue to deliver unique value through greater scalability and aligned strategy.