PDI Technologies acquires Skupos

This expansion allows the supplier to reach 25,000 U.S. independent c-stores to connect them to CPG brands at advanced scale across the country.

PDI Technologies has announced the acquisition of Skupos, a platform that powers smarter, more profitable retail by connecting independent convenience stores and consumer packaged goods (CPG) brands.

Based in San Francisco, California, and Denver, Colorado, Skupos provides single-store operators access to CPG brand programs and discounts. The company provides brands with the data and insights on how their products perform at independent convenience retailer sites.

"Skupos has achieved impressive scale in the independent and small-chain channel. By bringing Skupos customers together with PDI, we can now offer brands access to performance and activation at more than 25,000 independent sites, which benefits everyone across the convenience ecosystem," said Jamie Hudson, SVP & GM, Offers, Media Network, and Insights at PDI

Since its founding 40 years ago, PDI has helped customers throughout the fuel and convenience retail industry accelerate their growth through innovation. The acquisition of Skupos is part of a continuing investment in connecting convenience and driving industry transformation.

"Since our founding in 2016, Skupos has been mission-oriented to drive better business outcomes for entrepreneurial, independent retailers by connecting them with CPG companies wanting to optimize sales in the convenience channel. I'm incredibly proud of what our team has accomplished in a short period of time and how PDI will catalyze our mission further in this next leg of the journey. The industry stands to benefit greatly," added Jake Bolling, Co-Founder and Chief Executive Officer at Skupos.

Berenson & Company served as financial advisors to PDI in connection with the transaction.