Love’s opens first location of 2024 in Colorado

The new site is part of the company’s growth plans for its 60th anniversary, adding 29 truck parking spaces and four RV parking spots.

Love’s has opened a new travel stop in Cortez, Colorado, its first store opening of 2024 and its inaugural launch of its 60th anniversary growth plan.

The location offers all the amenities the brand is known for, including fresh food and drinks, Love’s-branded snacks and a Subway. For professional drivers, the location adds 29 truck parking spaces to Love’s network and RVers have access to four RV parking spaces.

In honor of the grand opening, Love’s will donate $5,000 to Montezuma-Cortez High School in Cortez.

This new location is part of the retailer’s 60th anniversary, celebrated by improving its network while adding 20-25 new locations.

In addition to its expansion strategy, Love’s will bring RV hookups to 44 more locations, ending the year with 1,500 hookups at 98 locations. A total of 10 new full-service Speedco locations will be added next to travel stops, alongside 50 maintenance bays and approximately 60 emergency roadside vehicles to the company's network.