WashTec, Superoperator partner to enhance global operations

Both companies aim to integrate digital advancements into the car wash industry to improve customer experience and operational efficiency.

WashTec and Superoperator have announced a global partnership agreement to integrate digital advancements into the carwash industry.

Both companies aim to enhance customer experience and operational efficiency by combining their expertise and technologies. The agreement leverages Superoperator’s digital car wash solution including connectivity hardware and advanced recognition technologies, with WashTec’s global reach and expertise in the car wash industry.

“This collaboration not only aligns with our vision to lead the industry in innovation but also ensures we continue to offer unparalleled value to our clients worldwide,” said Sebastian Kutz, Member of the Executive Board at WashTec.

Both companies are committed to a seamless integration of their teams and technologies. They have outlined a comprehensive plan for activating local sales teams across various countries, focusing on training, strategic co-selling initiatives, and shared digital sales materials.

“Our digital car wash system, proven in Scandinavia and in the US, is set to transform the global car wash landscape. We are excited to work alongside WashTec to bring this technology to a wider audience,” added Erkki Aminoff, CEO of Superoperator.

This collaboration is expected to yield benefits such as increased wash counts, revenue growth, and enhanced customer experience.