Global Partners unveils new innovation-focused brand identity

The company has unveiled a new branding alongside initiatives to enhance alternative fuels and convenience options across its network.

Global Partners has launched a new brand identity to reflect its commitment to supplying the energy people need today, while actively investing in and promoting sustainable alternatives for the future.

The Waltham-based company aims to continue its evolution as an energy supplier and disruptive retail operator. In addition to its new branding, the firm has acquired 25 liquid energy terminals along a number of major pipelines, doubling the size of its terminal network and as a response to today’s persistent demand for traditional fuels.

“Putting our energy to work, we will strengthen and differentiate our energy infrastructure, create retail experiences that redefine convenience and hospitality, and continue to be an integral part of the communities we serve,” said Eric Slifka, CEO of Global Partners.

Simultaneously, Global is investing in the transition to renewable energy sources by promoting renewable diesel and biodiesel as clean-fuel alternatives. Moreover, the firm has launched GlobalGLO, a carbon offset program that gives customers the flexibility to manage their carbon footprint.

The company is also providing diverse fueling options at a number of its convenience markets, opening its first company-owned EV fast-charging stations in Worcester, Massachusetts, and Fort Edward, New York.

Global Partners aims to revolutionize convenience and hospitality as well. Headlined by its flagship brand, Alltown Fresh, Global is transforming many of its over 400 company-operated retail locations into experiential destinations, focusing on fresh, healthy options, local products, cutting-edge technology, and innovative designs.