UK: BP presents new Ultimate fuel in “biggest launch in 10 years”

BP rolled out yesterday its “best ever” anti-dirt fuels, Ultimate with ACTIVE technology, in the UK which help clean dirty engines and could give drivers up to 21 extra miles per tank, according to the company.

The new BP Ultimate fuel includes ACTIVE technology, an innovative formula based on patented technology specially designed to actively fight dirt, protect against it building up and so help engines run as the manufacturer intended.

BP stations across Australia, New Zealand, the US, Europe and South Africa will begin to see the new fuels in their forecourts in the coming weeks.

“This is our biggest fuels launch in 10 years”, said Tufan Erginbilgic, BP’s Chief Executive, Downstream. “Bringing ACTIVE technology to our forecourts, we have developed a fuel that is designed to benefit our customers and the environment. We think this is an important step towards improving fuel efficiency. […] In the future, we hope all fuels will be like this.”

BP owns and operates more than 300 forecourts in the UK, with a further 950 BP-branded sites owned and operated by independent dealers.