Now available in several languages: UNITI expo rolls out international campaign for 2016 edition

Trade fair UNITI expo has developed a worldwide campaign to ensure international exhibitors and visitors are present in the industry event held during June in Stuttgart, Germany.

Europe´s leading fuel retailing and car wash trade fair is working full-throttle to bring the best of the world´s industry to Germany from 14 to 16 of June 2016, said the organization in a release. "Success depends on international participation. UNITI expo has consequently become a well-known name overnight,” summed up Dr. Max F. Krawinkel of PWM.

According to the organization, they have implemented a large marketing campaign to reach all parts of the world´s fuel retailing and car wash industries. A group of representatives has visited various industry events across the world.

Members of the UNITI expo team were at the PetroForum events in Johannesburg (South Africa) and Oman. "These conferences are very interesting from our perspective because they provide us with the opportunity to approach top decision makers in the oil companies. The response to our presence was positive across the board,” said Bruno Boroewitsch, co-founder of the UNITI expo and responsible for international marketing.

UNITI expo also participated at the NACS Show 2015, America´s biggest convenience and retail petroleum trade fair, in an effort to increase their number of visitors and exhibitors from the United States. According to UNITI expo, they have already registered double the number of U.S. exhibitors than the 2014 edition.

After exhibiting at the APEA Live event in Coventry, United Kingdom, the UNITI expo representatives carried out a presentation at Russia´s premium petroleum retailing trade fair, Autocomplex. "I know from our exhibitors that despite their current problems, viewed in the long-term Russia and the GUS states are a strategically important market,” said Ben Boroewitsch, responsible for exhibitor marketing at UNITI expo.

In the run up to the 2016 event, the organization will also be visiting the PetroForum Asia in Bangkok (Thailand) and the Branschdagen in Stockholm (Sweden) in April.

UNITI expo is considered the leading trade fair for the retail petroleum and car wash sectors in Europe. The three-day trade fair and informational event takes place biennially at Stuttgart Exhibition Centre.