BP Australia celebrates 100 years with new app

BP is marking its centenary year in Australia, and to celebrate being part of Aussie life for 100 years, BP is giving back to its customers.

Taking inspiration from Australians’ love of convenience retail, BP has created its first interactive game, which allows customers to do their own virtual BP Run and win a tonne of prizes.

“Running down to your local BP to fill up on fuel, or pick up snacks or essentials is something many Aussies can relate to. Run out of milk, need a coffee, having lunch on the go? We’ve all done a BP Run,” said Brooke Miller, Vice President Sales and Marketing, BP Australia.

BP Run is a fun and iconic mobile app game, where customers can complete different themed runs – from the Lunch Run, the Essentials Run and the Ice Cream Run – for the chance to win 250,000 instant win prizes, $1000 daily giveaway and a brand-new Mazda CX-5

“We’re proud of our 100 years in Australia and we’re proud to be a leader in convenience retailing and innovation – BP Run is just one way we are celebrating our centenary,” Miller concluded.

BP has a network of 1,400 fuel and convenience sites across Australia.