UK: JET launches JET ULTRA new dual premium fuels range

To coincide with the launch of JET ULTRA, JET is also trailing a pole sign to display all four fuel grade prices.

JET has launched its new dual range of JET ULTRA premium fuels, which includes JET ULTRA Premium Unleaded and JET ULTRA Premium Diesel. The fuel brand has completed its UK-wide roll out to all sites that previously offered JET premium fuels.

To coincide with the launch of JET ULTRA, JET is also trailing a pole sign to display all four fuel grade prices. The four-price pole sign is one of a number of innovative forecourt design elements that are part of the company’s new image pilot.

“Our dual range of JET ULTRA premium fuels and our four-price LED-lit pole sign design are key elements of JET’s new-look forecourt. The pole sign mirrors our new soft-angled canopy design, whilst our JET ULTRA branding is an eye-catching ultramarine blue which stands out on the forecourt," said Oliver Müller, Retail Business Manager at Phillips 66 Limited.

JET is a leading fuel brand marketed by Phillips 66 Ltd in the UK, with a well-established network of around 330 independently owned/operated and company-owned service stations throughout the UK.