Circle K launches global campaign to raise funds for Ukraine

In 2,500 stores across Europe, the company will match customers contributions in effort to raise at least €2 million to support Red Cross' actions in Ukraine and neighbouring countries.

Alimentation Couche-Tard Inc. has launched a fund-raising campaign in support of those suffering from the conflict in Ukraine. The campaign primarily includes donations directly to the International Federation of Red Cross and Red Crescent Societies (IFRC), who support Red Cross teams and relief efforts in Ukraine and neighbouring countries.

Circle K has a strong presence in the Baltic countries with over 6,500 team members and over 600 stores located in Estonia, Latvia, Lithuania, and Poland. Since the outbreak of armed conflict in Ukraine, Circle K teams located in neighbouring countries have worked with various partners to support with fuel and essential products for those displaced by the crisis.

Starting today in Europe, the "You Donate, We Match" campaign invites customers to make a donation at the till of any of the 2,500 Circle K stores in the Baltics, Scandinavia, and Ireland. Each donation made by a customer will be matched with an identical donation by Circle K. Through this campaign, Circle K aims to raise at least €2 million to support Red Cross' efforts.

"Since the outbreak of the war, we have received many requests from team members and customers to support the people of Ukraine. Through our "You Donate, We Match" campaign, customers can decide as little or large donation as they want, and Circle K will automatically match their donation. We hope to raise as much funds as possible to support the Red Cross with their tireless work to help the Ukrainian people. I want to thank all our teams and customers for their generosity in launching and supporting this fund-raising campaign," said Hans-Olav Høidahl, EVP Operations Europe.

For its global employee base, the company has also opened a fundraising campaign for team members who wish to donate to the IFRC. This builds on the $1.5 million already donated by Couche-Tard's leadership team.