USA: Electrify America to transform its EV charging stations

The company has presented a new design for its future sites and unveiled its latest charger.

Electrify America has announced a new design vision for some of its charging stations in the near future. Apart from its customer-focused design evolution, the company will be introducing its next generation charger with functional design updates to improve the hands-on charging experience for the customer.

“Electrify America will be reinventing the look and feel at many of our charging stations to meet and exceed the expectations of customers moving from a gas-powered vehicle to an electric lifestyle. These new designs will help elevate the charging experience for our customers, building on the foundation of our ultra-fast and reliable coast-to-coast network,” said Giovanni Palazzo, President and CEO of Electrify America.

The “Charging Station of the Future”, as the company calls its new format, is equipped to add design and comfort elements such as solar canopies and awnings, customer waiting areas and other customer-focused services at select locations. The firm plans to showcase this transition with installation in 2022 and 2023 in select new flagship charging facilities across the U.S.

The Electrify America team leading the new station design vision has integrated in-depth customer feedback and insights from trend research and leading architecture and construction consultants to increase the focus in bringing human-centered and unique community-centric design strategies to the charging experience.

“The momentum moving us closer to an electric transportation system is accelerating with consumers finding more and more choices of EVs from virtually every manufacturer. Our customer research shows the need to transition to a more inviting charging experience that accommodates the human experience with waiting areas and other conveniences,” added Palazzo.

The company’s new charging station design vision is focused on marrying the latest technology innovations with a true customer-focused experience. New station design is integrating energy and cost-saving technology to help improve efficiency and make the charging experience more simple, fast and comfortable than ever before. By expanding the deployment of onsite battery energy storage systems (BESS) to more than 150 stations, the company continues to build on previous investments to help manage the energy load to the grid and capture excess solar energy where possible.