SPAR China expands multi-format store portfolio

Jiajiayue, the retailer’s partner in the country, has opened new stores in Shandong and Beijing to provide different offers and service for customers in one place.

Spar’s partner in China, Jiajiayue, has expanded its footprint and services by opening new multi-format stores in Shandong and Beijing. The firm, headquartered in Shandong province, opened in July a 1,500m2 store in Jinan's Rongce Centre and a 2,000m2 supermarket in Beijing.

The brand’s Panjiayuan Supermarket in Beijing is located on Chaoyang District’s Huawei Road, on the second floor of a shopping plaza. Jiajiayue is an expert in fresh, sourcing fresh produce and seafood from multiple regions. Instore, the company offers a wealth of fresh and prepared options that cater to local preferences and tastes. There is also an onsite chef’s preparation area, which includes a hot food area, where solutions for all three daily meals are provided.

On the other hand, the Spar Rongce Centre Boutique Supermarket in Jinan features a sales area of 1,500m2, located adjacent to Jinan West Railway Station. The premium supermarket draws many tourists and office residents with an assortment of convenience products, fresh produce, snacks, and alcoholic beverages, which helps both visitors and the local community to meet their needs.

The Spar Supermarket also offers cooked foods such as barbecued and stir-fried products, as well as pastries and steamed buns, satisfying shoppers’ preferences for nutritious and convenient breakfast, lunch, and dinner options. The comfortable instore dining area allows shoppers to sit and enjoy their instore purchases.