7-Eleven opens first convenience store in Israel

As the first of many locations planned, the retailer has established its first foray in the country at the Dizengoff Center Mall in Tel Aviv.

Israel has welcomed its first 7-Eleven store located in Tel Aviv, at the Dizengoff Center Mall. Electra Consumer Products Ltd., Master Franchisee of 7-Eleven International – the joint-venture of 7-Eleven, Inc. and Seven-Eleven Japan – established the site in the country's second largest city and largest metropolitan area.

The single-story Tel Aviv store will feature the brand's signature retail environment and serve a variety of international products and beverages. These include bean-to-cup coffee, Slurpee and Big Gulp drinks, as well as local delicacies created to appeal to the surrounding neighborhood.

"Our entrance into the country brings Israeli customers a one-stop-shop solution with quality fresh food and convenience needs, via a store format not currently prevalent in the market. We are excited to provide citizens and tourists alike with world-class convenience," said Ken Wakabayashi, Co-CEO of 7-Eleven International.

Customers can enjoy a selection of fresh kosher foods developed specifically for Israeli taste preferences. Offerings include fresh sandwiches, traditional salads, legume salads, and sausages with locally sourced sauces and toppings. The store will also feature a variety of local hot food products such as Zaatar Pita, Kube and Fatayer.

7-Eleven's entrance to Israel accompanies the signing of a 20-year master franchise agreement last year between 7IN and Electra Consumer Products to develop and operate branded stores in Israel. Under its agreement with 7IN, Electra intends to expand 7-Eleven stores over the next five to six years throughout Israel, starting with the Tel Aviv metropolitan area.