JET turn Scotland yellow and blue with 8 new sites in 2024

The sites in Scotland were formerly branded Shell, BP, Gulf and Highland Fuels.

Eight new sites in Scotland have joined leading fuel brand, JET, over the past 12 months, marking its greatest annual growth in the nation for over a decade.

The sites in Scotland were formerly branded Shell, BP, Gulf and Highland Fuels. Existing JET stations are also performing well, with like-for-like site volumes in Scotland rising by 20% since 2019.

2023 also saw the first JET TV advertising in Scotland for many years – with the iconic Keep on Moving campaign launching on air in August 2023. Alongside the success of the TV ad, Wheel Spins – JET’s viral social media campaign led by a yellow-velvet-jacket-wearing 80s gameshow host, made its way to both Hillside Service Station and MFG Barclay Place. The campaign also included a number of social media activations that have, to date, clocked up millions of views and over 500 million engagements since launching.

“Scotland is a hugely important market for us, so we’re thrilled to see the number of JET branded sites growing. We are a customer-first business and pride ourselves on nurturing and maintaining strong relationships – driving success for all our customers. In 2024, we’ve got lots of exciting plans, including growing our EV offering and renewed marketing activity for what is set to be an exciting year,” said Graham Clout, UK Dealer Sales Manager, Phillips 66 Limited

JET is hoping to launch JET CHARGE EV facilities in four service stations across Scotland in 2024. If you’d like to hear more about JET CHARGE or JET’s work in Scotland, please get in contact.