Krispy Krunchy Chicken plans to open over 700 stores

The brand, which has almost 3,000 locations in convenience stores, opened nearly 500 units last year.

Krispy Krunchy Chicken plans to open over 700 stores in 2024 as they aim to exceed 3,500 locations by the end of the calendar year. Jim Norberg, the brand's newly appointed CEO, revealed the comprehensive "Core Four" plan, which will serve as the company’s growth roadmap.

In 2023, Krispy Krunchy Chicken celebrated a record-breaking year by opening nearly 500 new units. The brand found additional success by implementing strategic tactics including a simplified menu, supply chain optimizations, and the launch of its new Cajun Chicken Sandwich.

“We're expanding from being a strong foodservice brand within convenience stores to establishing ourselves as the best fried chicken brand in the country,” said Jim Norberg.

The "Core Four" strategy outlines a focus on adding net new stores, enhancing same-store sales growth, optimization of the system, and operator profitability.

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