USA: Kum & Go amps up coffee experience with BLK & Bold association

The partnership will complement the brand’s perspective on made-to-order food with its premium hot beverage offer.

Kum & Go has announced a new partnership with BLK & Bold to offer its customers a premium coffee experience. The brand’s products are currently available at 35 of the company’s service stations.

“Kum & Go is committed to providing delicious, flavorful, and fresh brews. This partnership emphasizes our shared passion for delivering quality coffee experiences and a positive community impact,” said Connie Kelehan, Senior Category Manager of Kum & Go.

BLK & Bold’s featured roasts are all sustainably grown, small-bach roasted and Fair Trade Certified. Thanks to this partnership, Kum & Go now offers customers brews that complement its perspective on made-to-order food. The new menu includes grain bowls, premium meat and vegetables layered on fresh-baked bread, blended smoothies, cold brew frappés, and more.

“We’re excited to partner with Kum & Go as they share our purpose-driven values. We can’t think of a better partner to expand our availability throughout our shared consumer markets, allowing for additional support for our 5% for our Youth program,” stated Rod Johnson, Co-Founder and Chief Marketing Officer of BLK & Bold.

“We’re proud to offer Kum & Go customers top-shelf roasts, so they can enjoy premium brews on the go. We’re looking forward to complementing their new menu and delighting consumers with our Fair-Trade specialty brews,” added Pernell Cezar, CEO and Co-Founder of BLK & Bold.

Apart from their products and services, both companies share a commitment to help each community they have established in. Kum & Go shares 10% of its profits with charitable causes while BLK & Bold donates 5% of its profits to support at-risk youth locally and nationally.