Irving Oil launches first Atlantic Canadian loyalty program

Hometown Rewards will offer customers exclusive offers at branded locations and partners throughout the region.

Irving Oil has launched its first rewards program in Atlantic Canada, Hometown Rewards. The new app-based service has been established in partnership with the AIR MILES Reward Program.

The platform will provide customers with many perks including registration, frequency and birthday rewards alongside weekend offers. Users can download the app and link their AIR MILES card, making them eligible for exclusive offers at Irving locations and partners throughout Atlantic Canada.

The app will not replace AIR MILES, but will enhance existing offers at service stations of the brand.

“Our desire to provide exceptional service to customers is what drives us every day. We appreciate the many years of loyalty from our customers and are proud to bring our new Hometown Rewards program to the Atlantic Canadian region,” said Darren Gillis, Chief Marketing Officer at Irving Oil.

Irving Oil has offered AIR MILES Reward Miles at its retail locations for over 10 years, providing customers with the opportunity to earn Miles on their fuel, convenience store or home heating purchases or redeem their Cash Miles at the pump.