Vivo Energy celebrates 2015 expansion campaign with site openings

Following its growth strategy for 2015, African Shell distributor Vivo Energy Kenya opened 25 service stations during last year. A marketing team went around the country last week officially opening 16 of the new sites.

The 2015 openings brought the total number of Shell gas stations in the country to 164. To celebrate the success of its expansion campaign the Vivo Energy team carried out opening ceremonies between 11 and 15 of January, offering customers the full Shell experience (cleaning, training in Shell products, and free fuel for an hour).

“We have chosen to do the activations in January which is the start the year to assure the customers that Shell is going to fuel their journey this year,” said Mark Senteu, marketing manager at Vivo Energy Kenya.

The revamp of the convenience stores at its service stations has been a key aspect in the success of Vivo Energy during 2015, especially in increasing customer loyalty and sales, according to How We Made It In Africa.

“Convenience retail is a critical strategy for Vivo. It creates loyalty, more people are visiting the services stations – and at the end of the day that impacts on the bottom-line,” said Rachel Gatome, convenience retail manager at Vivo Energy Kenya.